Brand Director EMEA
| Company | Titleist | Job Type | Full Time |
|
| Location | St Ives, United Kingdom | Job Reference | ||
| Salary | Competitive | Closing Date | Open until filled | |
| Industry | Sporting Goods Brands |
Job Details
Background
Key Responsibilities
As the Brand Director EMEA you will lead and inspire the Titleist Golf Brand management team with the objective of enhancing brand value and equity. You will ensure trade and consumer communication is exemplary, effective and provides high level sales return.
Applications must be submitted via the Apply Now button below.
The Company
The Acushnet Company is comprised of the Titleist and FootJoy golf brands; it is a leading manufacturer and marketer of golf balls, clubs, shoes and gloves. It is committed to providing both serious and recreational golfers alike with products and services of superior performance and quality. It has a culture of leadership, passion, excellence and deep core values.
Steeped in tradition and heritage the Brand is represented by some of the world’s leading players across all its categories. Highly respected and credible in the golf industry; their objective is to continue to hold this premier position in the market and grow brand equity to drive top line sales. To help achieve this Acushnet is recruiting the critical position of Brand Director, EMEA to adapt the global brand message across Continental Europe.
The Acushnet Company is comprised of the Titleist and FootJoy golf brands; it is a leading manufacturer and marketer of golf balls, clubs, shoes and gloves. It is committed to providing both serious and recreational golfers alike with products and services of superior performance and quality. It has a culture of leadership, passion, excellence and deep core values.
Steeped in tradition and heritage the Brand is represented by some of the world’s leading players across all its categories. Highly respected and credible in the golf industry; their objective is to continue to hold this premier position in the market and grow brand equity to drive top line sales. To help achieve this Acushnet is recruiting the critical position of Brand Director, EMEA to adapt the global brand message across Continental Europe.
Key Responsibilities
As the Brand Director EMEA you will lead and inspire the Titleist Golf Brand management team with the objective of enhancing brand value and equity. You will ensure trade and consumer communication is exemplary, effective and provides high level sales return.
- Work closely with the US marketing department, developing and implementing Advertising and Promotional strategies / plans across EMEA markets, ensuring appropriate TV, print, on-line advertising, trade and consumer merchandising, trade/staff programs, coordinating plans with all relevant stakeholders
- Manage Team Titleist and Communications focus spearheading consumer connection/laser marketing initiatives
- Manage Ball and Club Product, Fitting, Training and educational resource across EMEA implementing ‘best in class’ service
- Conduct market research to ascertain Titleist A & P effectiveness as well as Titleist and competitor share of voice, market shares throughout EMEA
- Communicate and educate Titleist’s EMEA Golf Ball and Golf Club fitting goals and strategies throughout the region coordinating efforts with global Titleist leaders and Titleist Sales Director EMEA
- Work closely with Titleist Sales Director EMEA and Continental European GM’s to develop action plans, promotional activity and sales organisation structures to successfully execute the global Titleist Ball and Club sales strategies
- On an on-going basis define EMEA market’s serious golfer populations; determine serious golfer trial and buying preferences, and outline trade distribution and partnership strategies to effectively reach serious golfers
- Participate and contribute as a member of the European Management Group to drive EMEA growth, development and contribution levels towards Acushnet global results
- Manage direct reports assuming responsibility for their personal development
Skills & Experience Required
- Proven track record at senior management level, preferably within the Golf industry or general Sporting Goods background
- Sales and marketing expertise; ability to nurture and enhance brand and maintain brand equity
- A clear strategic thinker, a story teller and creative marketer able to translate consumer insights
- Digitally savvy; ability to steer Team Titleist, social media and online communications
- Must demonstrate a credible understanding of UK and European Golf markets and product
- A leader and mentor, able to work in harmony to achieve common goals and inspire a team of marketers
- Extensive travel required throughout the UK and European markets including South Africa, Middle East and US as required
- Willingness to live a commutable distance from St Ives
Applications must be submitted via the Apply Now button below.
How to apply
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Contact person: Josie Lahey
Phone: 0207 092 6958
Email: jl@sportsrecruitment.com
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