Mavic, part of the Amer Sports group, is a French manufacturer of bike
systems and rider's equipment. The Product Line Manager will set the long
term vision & strategy for the supervised categories: Footwear,
Apparel, Helmets, Gear, & Pedals.
They will develop the plan to execute: determine the anticipation,
development and go-to-market long-term plan for product offers consistent
with the Mavic brand positioning and the consumer
Establish the long term vision & plan, contributing to the general development of the Mavic brand and determine the anticipation plans related.
Determine and plan product offers (Product Roll-Out Plan) on the basis of the development targets, competitive position, in response to the expectations of consumers and various markets
Lead the team through the Innovation development process (Go To Dev/Scale-up/Launch) and guide Development Project Managers in the management of their projects
Ensure the team create actionable product briefs
Lead the envisioning of the Sales organization to execute the plan.
Skills & Experience Required
Knowledge of the cycling & Softgoods environment (factors and consumers) and its business model
Recognised and successful experience in the marketing area with proven results in the development of consumer led marketing and innovation plans
Detailed understanding of Brand Equity (PoD, PoP, Brand character, etc.)
Capacity to function within an international group (must be fluent in English) and within the framework of the matrix organisation, capacity to work together with internal anticipation ,design, product development, communication and commercial teams
Capacity to build long-term strategic, anticipation and trend identification plans (consumer’s needs and sporting activities, distribution, competition…)
Strong organizational and project management skills, capacity for synthesis, economic understanding and business sense
5 to 7 years experience in marketing, business strategy/management (ideally in the cycling world)
Business school/ Marketing diploma or related.
Applications must be submitted via the Apply Now button below.