Sports Recruitment International

• Establish the long term vision & plan, contributing to the general development of the Mavic brand and determine the anticipation plans related.
• Determine and plan product offers (Product Roll-Out Plan) on the basis of the development targets, competitive position, in response to the expectations of consumers and various markets
• Lead the team through the Innovation development process (Go To Dev/Scale-up/Launch) and guide Development Project Managers in the management of their projects
• Ensure the team create actionable product briefs
• Lead the envisioning of the Sales organization to execute the plan.

Essential:

• Knowledge of the cycling & Softgoods environment (factors and consumers) and its business model
• Recognised and successful experience in the marketing area with proven results in the development of consumer led marketing and innovation plans
• Detailed understanding of Brand Equity (PoD, PoP, Brand character, etc.)
• Capacity to function within an international group (must be fluent in English) and within the framework of the matrix organisation, capacity to work together with internal anticipation ,design, product development, communication and commercial teams
• Capacity to build long-term strategic, anticipation and trend identification plans (consumer’s needs and sporting activities, distribution, competition…)
• Strong organizational and project management skills, capacity for synthesis, economic understanding and business sense
• 5 to 7 years experience in marketing, business strategy/management (ideally in the cycling world)
• Business school/ Marketing diploma or related.